It all started when...
In 2016 Dom Meredith Hardy and Jo Cruse left their London lives behind to travel from Alaska to Argentina finding and sharing the stories of as many people using business to make the world a better place as possible.
On their incredible nine month journey of discovery they met and spent time with over eighty incredible, social entrepreneurs, mentors and investors all using business as a force for good. They filmed a series of short interviews with everyone they met and wrote monthly blogs about what they found for Virgin Unite.
On their return to the UK Dom chose to continue to help the inspirational people they met and do more. So he founded Up-Market - a market place for products that are good for people, the environment, empowerment, energy and our planet.